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First Serve is the brainchild of French producers/ DJ’s, 2 & 4 (aka Chokolate & Kahlid), who met as master turntablists at the 2004 DMC Championship. After an instant meeting of minds they decided to embark on a musical adventure – a Hip Hop album played by musicians. All they needed was a couple of MC’s to help complete their vision. Enter NY based Jacob ‘Pop’ Life and Deen ‘D’ Whitter.