Canadian Fundraising & Philanthropy_MarkHarrison on Sponsorships

Mark Harrison of TrojanOne Marketing and The Canadian Sponsorship Forum takes time to discuss the key elements of building a mutually beneficial relationship between the charitable organization and the for profit corporate sponsor. For Mark, most charities are reluctant to bring out their "bar of gold" - the key element that makes them an important and unique force in the world. Mark stresses the need for charities to understand that they bring tremendous benefit to their corporate partners and that together they are able to advance their individual missions and goals.