I did this "prototype" commercial for homework in my Wonder Branding class, taught by Michele Miller at Wizard Academy. Here's Take 1 -- Secret Agent Ad for Jigsaw Complete - Take 1 by editweapon -- before Michele and the classes improvements.

The purpose of the assignment was to write copy that appealed to the "Spontaneous" persona on the buying modality spectrum. Spontaneous is characterized by words like "flamboyant", "unpredictable", "unconventional", "free-spirited", "dynamic"...greatest fear = "boredom".

(My buddy Jason suggested we put some pitch shift on my voice which sorta helped, but the Garageband plugin isn't really exactly a professional plugin. So it was a little "wonky", to quote Jason. Oh well. Turned out pretty funny to me. =)

All in all, a fun day in class.

Here's the script:

Your life is all action!

We know you love adventure, romance, galavanting around Italy shooting bad guys and blowing up evil hideouts with your secret agent lover.

But Vitamins? ugh...Boring!!!

And yet you know, know, know that you need em, need em, need em!!

Our cracker jack team of agents at Jigsaw Health has meticulously pieced together the exact combination of nutrients you need every day into one product -- Jigsaw Complete.

And with our grab-and-go packets, you'll be out the door in minutes when you get that assignment in Istanbul.

Don't put this purchase off another minute! There's no commitments or contracts. Your next assignment, should you choose to accept, is to go to jigsaw007.com.