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DLS is a music producer who is involved internationally in the music industry and is mostly known for producing beats and remixes for singers, rappers and music groups. His instrumentals can be described as eccentric and futuristic, processed with a smooth touch of Reggae, Jazz or Funk. DLS is concentrated on producing Hip Hop music genres like Trap, Dirty South and Crunk, however his production skills are covering a large portion of the most popular music types.
DLS started making music at the age of 13 using FL Studio in 2002 and used Da Luxo Style as first artist name, whereas the Luxo part of the name was supposed to represent his roots and the country of origin. At the beginning DLS was experimenting with electronic music genres such as House, Euro Dance, Trance, Hardstyle, Jumpstyle, Drum & Bass and Dubstep on a step by step basis. He regularly uploaded his songs on websites such as MySpace, YouTube and SoundClick to share music and exchange feedback with the world. Following the learning phase, he shortened his artist name from Da Luxo Style to DLS and started to focus on Hip Hop. Around 2007, things became more serious when artists from different countries became interested in his music. Increasingly they asked him for beats they heard on the internet and to produce personalised songs, hence DLS decided to become a major music producer in the fields of Hip Hop and EDM which lead to the foundation of DLS Beats.
In 2009, the Hip Hop producer moved to Brighton in the UK to expand his music business and to do studies at the University of Brighton. The artistic city in the south of the UK influenced him as the entrepreneur spirit is largely spread among citizens. He could network with fellow musicians and increase his fan base and customers. In 2012, DLS moved to Guildford to pursue a Master degree at the University of Surrey where he could specialise in marketing. In fact, the UK has had a very big impact on the career and the music production style of DLS as British music has a very distinctive sound.
In contemporary times, DLS Beats is a globally renowned and state-of-the-art music production company supplying beats from a catalog consisting of more than 300 beats, custom beats and remixes to artists, companies, brands and spaces for licensing for albums, mixtapes, promotional and corporate videos, film, TV, jingles, ringtones, websites and more. In the following years, more and more artists wished to use DLS Beats for their songs and this a website and e-commerce system to manage the business has been created. An interesting fact is that musicians considered the productions of DLS for mixtapes and albums; in total his instrumentals have been used for more than 100 releases in more than 50 countries, including USA, UK, Norway, Canada and Portugal. DLS Beats is active in voluntary work and is supporting artists in countries where resources such as beats and recording studies are very limited.
Besides producing beats, DLS has been very active in remixing songs of independent and major artists including Snoop Dogg, Pharrel, Public Enemy, Kid Cudi, Wale, Tinie Tempah, Labrinth, Tiesto, Shakira and Jason Derulo. The most recent remixes are of songs by B.o.B, Ca$h Out, Cypress Hill, Rusko, T The Boss and Rebel. As music producers should use every opportunity due to high competition in the music industry, he has taken part in several remix contests of musicians and bands. With the support of fans and a good ear of the judges, DLS won music competitions of Dub Fx, Ciara Corr and Madelaine Bloom. Moreover, he placed 2nd in the Ca$h Out remix contest, became 3rd in the Shad & Dallas and Shakira feat. Pitbull remix competition and won a music production contest hosted by Navsta from Brighton.
When it comes to music releases of DLS himself, he is very busy releasing various mixtapes with material such as instrumentals, songs or remix and to the present date, more than 30 mixtapes have been released. The most successful mixtape is The Future which he released with Dub Fx, a worldwide street performer and studio recording artist from Australia. In terms of singles, his most successful release is his remix of Time Will Tell by Dub Fx which achieved more than 100,000 views on YouTube.
DLS is set to take music production to another level and is currently working on projects with music veterans such as Ice Mc or the 2 Live Crew and independent musicians who are on the rise.
2010 - Dub Fx Remix Contest: 1st
2010 - Ciara Corr Remix Contest: 1st
2010 - Madelaine Bloom Contest: 1st
2010 - Navsta Beatbox Contest: 1st
2010 - Shad & Dallas Remix Contest: 3rd
2011 - Shakira & Pitbull Remix Contest: 3rd
2012 - Ca$h Out Remix Contest: 2nd