The Latin Prince Beginning.
DJ Latin Prince’s musical career began in 1990s,
mixing and providing music at local parties, weddings,
as well as schools. However, 1987 can be seen as the
starting point to his rise in urban music mixing.
A household name in the San Francisco Bay Area
music scene, Latin Prince had a huge following,
notably at City Lights, The X, Sound Factory, Club
Mirage, Giovanis to name a few. Eventually, in 1992,
Latin Prince found himself a slot on the number 1
rated radio station, KMEL.
Mixing it up.
Mixing with the likes of former mentor, Alex Meija
(Radio AOL/former A&R, Virgin Records), Glenn Aure
(Capitol Records), Dave Meyer (Wicked Mix), Franzen
Wong (KVEG, Las Vegas) and Rick Lee (KMEL), they
collectively formed the original line up for the ALL
In 1997, Latin Prince packed his vinyls at KMEL
and moved to Los Angeles, becoming the Associate
Producer, alongside Ricky Leigh of HITS Magazine, for
his famous mix show column.
A Different Cut Altogether.
Running the column for 5 years, Latin Prince then
decided to have a go at the label side. In 2001, he
joined the urban staff at MCA Records, as the National
Director of Rap Promotions. Here, Latin Prince found
huge success, breaking records of the more famous
stars, like Mary J. Blige, Common, Roots, Talib Kweli,
Field Mob and many others.
By 2003, MCA decided to close its doors, and Latin
Prince formed his own Marketing & Promotions
company in return. Urban Jungle Music, got off to a
very good start, consulting on projects for J Records,
Geffen Records, Universal Records, Atlantic Records,
RSMG, Interscope and so much more.
As National Mix Show Director for TVT Records, Latin
Prince was part of the double platinum success of Lil’
Jon & The East Side Boyz. He also worked with Teedra
Moses, China White, 213, Pitbull (Gold), Ying Yang
Twins (who recently went gold and platinum) and so
The World Wide Latin.
Athough busy consulting and producing, DJ Latin
Prince continues to drop mixes at radio stations all
over the country. One of it is Radio AOL, which enables
him to be heard worldwide via web. What Latin Prince
should be recognized for is the collaboration and
the union of Bum Squad DJz and MSPOT. (The 1st DJ Squad to have a mix show channel on all Sprint
Wanting to take mixed music and garner recognition
for his crew, Latin Prince established the BUM SQUAD
DJz’s website, helping them break new music across
the country and around the world. Latin Prince is also
instrumental in the development of the BUM SQUAD
DJz Magazine, (www.bumsquaddjz.com/magazine).
Another achievement is the creation of Bum Squad
Djz dot com, the largest and most popular site for DJs
around the world to download new music from all the
The Prince, Claiming his throne.
Latin Prince is now currently the new National
Director of Mix Show West Coast, Universal Records,
Motown, Los Angeles. Among the artist that he is
currently working with are Lil’ Wayne, Ali & Gipp,
Penelope Jones, Chamillionaire, 216, Remy Martin
and many others.
DJ Latin Prince still mixes, and tours worldwide to
Croatia, London, Paris, Bangkok and several countries
20 Million and Counting.
The Bum Squad DJz’s have now become the most
explosive DJ Movement in the music industry.
20 million hits in 2007. 35 – 40 odd unique visitors per
month. It is no wonder that www.bumsquaddjz.com
has become the first and largest meeting ground for
DJs in the world.
With a huge following in the United States, Croatia,
United Kingdom, France, Spain, Germany, Switzerland, Malaysia, Taiwan, Macedonia, China and several more countries
across the globe, www.bumsquaddjz.com can
accumulate at least 1 million hits a month.
Not content with the online following, The Bum Squad
DJz’s have their own magazine, and also have been
featured in international publications, more recently
the Croatian Cosmopolitan and Playboy.
Launched in 2004 by Latin Prince, www.bumsquaddjz.
com allows DJs to quickly identify and expose the
hottest tracks from artistes, helping to generate
“DJs are the