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Srdjan Medjo, born in Sarajevo, Bosnia in the early 80`s. Although all his life he listened and enjoyed all kinds of Rock music ( especially Metal) somewhere in year 2000., he begin to show interest in electronic music, especially techno. In 2004. he started a Ground Effect, organization for promotion of electronic music, and under that name some of the parties were organized in Sarajevo for the next couple of years with him as a leading DJ of the organization. Through years his music taste has changed a bit, from somewhat funkier side towards more harder and darker side. In year 2007. he started digital label Ground Effect Records with Tony Silver, for promotion of Hard/Dark Techno including some of his own productions.