30 year old William discovered electronic dance music at the mere age of 11 thru his older brother. From acid house in the early -90´s up to Goa trance mid -90´s and later on to the progressive style of trance that totally mesmerized William in the end of the -90´s.
After hearing the first tracks released from the nowadays legendary Son Kite guys, William knew that progressive was his way to go.
Beeing a busy underground partyvisitor during the start of y2k and onwards, the urge for beeing "that guy" behind the deck grew ever stronger. And after some years of practicing on his mates decks, finally he got a chance of playing a 1st ever djset at one of Gothenburgs most frequent underground partyvenues. This was in 2005....the rest as we say...is history.
William, under the djname SounDoG, started to play more and more throughout the swedish underground scene. With gigs ranging all over the country and over to Denmark, playing alongside many major progressive artists at events such as Tam Tam in Copenhagen .His progressive sets was very welcome, since at the time, most of the parties mostly featured fullon and/or faster psymusic in Sweden.
In 2010, William also started playin under a second dj-alias "DJ DirtDoG" , playing allsorted techno and tech-house which are styles that always had a special place in his heart since his younger years.
In 2009 he teamed up with his best friend Reza and opened up the gates for a new clubconcept in central Gothenburg called "Genesis Project", Featuring massive international liveacts like Ace Ventura, Rocky, Gaudium, Quantize, Ritmo, Atmos, Johnson, Earsugar, Ticon etc.. The club concept focused on massive sound rigs , hi tech light/visual effects and a wicked venue, and was from the start a great success with a sold out venue eveytime. The great Ace Ventura even decided to commemorate the club but naming a track "Genesis" since he had a blast playing there.
In the year of 2012, Genesis Project goes all out and are hosting a true outdoor electronic festival, the first of its kind in Sweden!
More info about that @ www.genesisfestival.org
* Stay Tuned, Play Hard, Be Real *