Renowned artist and producer DJ Alias, with his unique blend of mid-tempo bass
music, and platinum albums under his belt - is well known in the southern
hemisphere. It’s a result bought by years of hard slog and intense passion. Besides
strong success as an ex-member of hip hop outfit Fast Crew, he’s made a name for
himself as both a solo artist and founding member of the collective Regrooved NZ.
Obsessed with music as a child he learned the guitar quickly, but switched it for
turntables at 14 - fuelled by a love of hip hop and a fascination for scratching. Within
a couple of years, he was hooked on the “the idea of manipulating recorded sound
with your hands” and started playing live.
Cutting his teeth, and perfecting his craft, with countless sets at Auckland’s iconic Fu
bar to regular crowds of around 500, Alias managed to impress the right people at
the right time. An up and coming collective, Fast Crew, invited him to join. With the
group, Alias got a taste for excessive touring and recording, eventually releasing two
platinum selling albums, Set the Record Straight and Truth, Lies and Red Tape. The
group had Top 10 chart success with the singles “I Got”, “It’s the Incredible” and
“Suburbia Streets”, received strong radio airplay and gigged extensively in both New
Zealand and Australia.
It was during these Fast Crew days that Alias got a taste for the big crowds and the
mega-name internationals, supporting artists by the likes of Busta Rhymes, D12,
Akon, Nelly, De La Soul and Snoop Dogg to upwards of 10,000 strong crowds. The
group also toured with one of Australia’s biggest festivals Big Day Out, pulling
crowds of more than 40,000.
Having developed a taste for success and big crowds Alias, not content to rest on his
Fast Crew laurels, returned to his career as a solo artist with a vengeance.
Determined to continue the precedent he’d set for himself he continued spending
excessive hours honing his skills in the studio. He has since dropped note-worthy
tracks online such as his recent remix of Sola Rosa’s “Turn Around”, pulling more
than 5500 plays in a month. Alias has also spent years playing regular shows around
New Zealand to regular crowds of about 800, quickly developing an addiction to the
atmosphere of a live setting.
“When you are really into what you do and are good at it, it shines through live,” he
says. “When an audience recognizes that, it creates the premise for some pretty
special moments to occur.”
Over the past few years DJ Alias has continued with the big name supports, playing
alongside some of his personal favourite acts including Dead Prez, J-live,
Atmosphere, Mix Master Mike and A-trak, Opiuo and a sold out Bassnectar show.
Having honed and perfected his own solo work, DJ Alias teamed up with fellow DJs
Randomplay, Adam O and Funk Ferret to form Regrooved NZ, a collective working
with Gettofunk Records to promote Regrooved club nights around New Zealand. The
crew has also spent two years playing the same shows under the banner Regrooved
Sound System, teaming up with Mikey Rockwell on the mic and playing to crowds of
more than 1000 people.
Despite the various accolades and successes over the past decade, DJ Alias is still
upping the ante with both his DJ and producing career. He has a Glitch Hop EP due
to be released through JunkFood Records, and Boogie Boutique UK is set to release
his remix of Funk Ferret’s “Pushing Forward”, both in April, 2012. Also dropping in
April is his remix of "Need To Know” by K+Lab ft. Sacha V, through Junkfood
Records, together with other remixes by internationally recognised producers such
as Blunt Instrument, Audio Infunktion and Buck Rogers. Various other remixes are
on the cards for the next few months including Sola Rosa, AMB and Hidden Riddim.
Finding constant inspiration from the good music and talented people around him, he
has no plans to slow down on the gigging front either. Expect to hear much more of
DJ Alias in 2012.
For more information visit: Dj Alias (NZ)
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