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This week on Digital Music Trends an interview with David Riley and Sam McGregor from Good Lizard Media. The company provides creative digital services and consultancy for the music industry. In the show we talk about the evolution of digital marketing in music in the past five years, about some of Good Lizard's most interesting campaigns, their outlook on social media, fan-bases and Direct-to-fan sales. We tackle the issue of live music talking about how bands can potentially sell tickets directly to their fan-base and we also talk about the importance of training independent musicians to really understand the digital landscape.