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Who is Derek Richardson aka DEREK”TheBandit ? More importantly why does he matter so much when it comes to deciphering our collective media veracity?
He’s probably one of the most aggressively progressive new media experts who interprets and builds communities out of a virtual reality understood by a frightening few.
19 years ago Richardson went terrestrial; delivering critical radio to a market hungry for an original personality that could actually speak to a market eager for genuine aptitude.
Nearly two decades later he’s traversed the globe more times than he can count and effected more lives on more continents than most, all though his unique ability to read, tap in and exploit media that ultimately affects the bottom line. His passion translates to the collective good of those who read, write, plug in, log on or aim to interpret an environment more volatile than the stock market.
From being one of the first radio personalities to make the jump to retail compilations, Derek dominated the South African dance arena for the better part of his South African career releasing no less than 23 massively successful commercial dance compilations under the banner “TheBandit”, whilst partnering with some of the worlds biggest labels, including Ministry Of Sound, EMI and Virgin. With guest appearances around the world alongside some of the biggest names in dance (Paul Van Dyk, Carl Cox, Pete Tong, Judge Jules, David Morales to name but a few), Richardson carved out a space that for close on twenty year he’s dominated.
From dance to digital and back again, www.Soundrepublic.co.za was born as Derek’s brainchild that has, since inception, connected him with the world and the world with him. From first-to-market Podcasts, streaming audio, Facebook, blogging and Twitter friendly content offerings, Richardson’s success lies in his ability to spot a trend, ingest, digest, and real-time eject a deliverable strategy into media landscape littered with pitfalls and misinterpretation.
As a well-established Twitter resident and traffic conduit, the free social networking micro-blogging service has Derek to thank for challenging their 140 character in length text-based tool, a space potentially limiting to man who packages content beyond restriction. But as with all of the platforms he looks to understand and exploit for his clients, Derek quickly learns the language of the communities he wishes to infiltrate, translates and talks directly to decision makers and the market they wish to appeal to.
Add regular guest appearances and invites from diverse marketing markets all hungry to exploit a market challenged by sliding numbers, Richardson is best poised to inject relationships into any brand open to his vision. Derek “TheBandit” Richardson left South Africa a hero and trail plazer of national and regional radio, dance music and live performance. Today, with a wealth of real-time knowledge at his finger tips, he’s taking his vision to the world.