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The Underground Pop sound is transforming the musical landscape, creating devotion to music, love, peace and happiness. Underground Pop is part of a new breed of British labels that is currently re-writing the rulebook for underground music nationwide, worldwide, throughout the galaxy and beyond. It is part of a new breed of UK artists as well as others who come from different countries outside of the UK.
What has been said about Underground Pop?
‘It's a clunky term—vague, quixotic, possibly useless’
‘I think what we’re trying to do is make what would be in a sense Underground Pop’
‘I guess 2011 must have been a good year for underground pop music, not least due to the fact that this was the year, and I think for the first time at least since I’ve started dealing with this stuff, that the music community finally had found something to actually talk about.’