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The Underground Pop sound is transforming the musical landscape, creating devotion to music, love, peace and happiness. Underground Pop is part of a new breed of British labels that is currently re-writing the rulebook for underground music nationwide, worldwide, throughout the galaxy and beyond. It is part of a new breed of UK artists as well as others who come from different countries outside of the UK.

What has been said about Underground Pop?

‘It's a clunky term—vague, quixotic, possibly useless’

Philip Sherbourne

‘I think what we’re trying to do is make what would be in a sense Underground Pop’

Seth Troxler

‘I guess 2011 must have been a good year for underground pop music, not least due to the fact that this was the year, and I think for the first time at least since I’ve started dealing with this stuff, that the music community finally had found something to actually talk about.’

Henning Lahmann


DearUndergroundpop Underground Pop, London

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