Podcast SEO 101 Workshop - David Caputo - Positronic Design - Done in association with Pioneer Valley Local First. Focus on Local Search Engine Optimization. David meets with Dan Finn of PV Local First and Diana Gurske of Odyssey Books (and a PhD student in English) and gives his SEO 101 Workshop at Positronic Design HQ in downtown Holyoke. We cover a wide range of topics, including proper web site design, PageRank, anchor text, keyword selection, geo-targeted keywords selection, external link building, and related SEO activities.