Many who are new to the work of electro-pop act Cyndi Seui are surprised to learn that the artist in question is in fact Thailand-born Filipino Cesar B. de Guzman, a senior producer at Smallroom, a renowned music label and production house based in Bangkok, Thailand. Wanting a catchy, striking name for his artist alter-ego, Cesar came across ‘Cyndi Seui’ in a burst of inspiration, and for him it was a name that served perfectly as an ideal amalgamation of Eastern and Western qualities.

 Cyndi Seui exemplifies electro-pop and the burgeoning club scene with charming catchiness and accessibility, thanks to finely-honed musical sensibilities that encompass the worlds of funk, soul and even Motown.

As a producer, Cesar already boasts a diverse body of work, having created music for all facets of the advertising and entertainment industries from television commercials and radio jingles to fashion shows and various art-installation projects to albums and tracks by renowned Thai artists. Considering his myriad musical experiences in a far-reaching career that has spanned a mere five years, it comes as no surprise that Cyndi Seui has been able to establish himself as one of the most sought-after electronic artists—and producers—to date, collaborating with A-list and independent acts not only locally but internationally as well.

Cyndi Seui’s well-known passion for vintage synths serves as the foundation for his now-signature sound. He first established this unique attribute with his 2005 debut release micro bitz life and further developed it with 2007’s award-winning My Name is DOS, an album that saw him leaning more towards vocal-oriented tracks rather than electronica-influenced instrumentals and accentuated his gift for catchy rifts and melodic hooks.

In 2008, Cyndi Seui teamed up with fellow artist Yuri Nominee to establish independent mini-label Kitsch Cat featuring a roster of up-and-coming electronic acts—Apolo, DJSCP, Gramaphone Children and Stargazer. Collectively, they established their mini-label’s acclaimed and innovative sound, and in 2008, Kitsch Cat released the first in an eponymous compilation series of eighties-influenced electro-pop. With just a year past since its inauguration, Kitsch Cat has already been recognized as one of the country’s most forward-thinking and cutting-edge labels by music critics and fans alike.