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This is an extract of the feature interview was broadcast on the BBC on 25 04 2009 through the iPM programme on Radio 4. The full feature is available here:
Coca-Cola's commitment to ColaLife | 25 04 2009 | FULL INTERVIEW by colalife
The programme host is Eddie Mair. The interviewer is Chris Vallance (BBC) and those participating are Euan Wilmshurst (Coca-Cola) and Simon Berry (ColaLife).