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“Here I have to read you my mission and vision statement,” he says grabbing his iPhone from the coffee table, making sure to let me know that “this came from the heart.” Putting out his cigarette and clearing his throat he reads:
“The OneBeat mission is that, each individual human being’s heartbeat and soul will be dancing through life in the rhythm of the universe, the one beat of life. We do that by creating, sharing, and telling stories, about the culture of dance music today.” Like a high school valedictorian addressing the class, Mikhail continues with increasing conviction, putting his phone down to light another cigarette. He believes every single word he says, adding, “It’s all about integrity right? The beats have the ultimate integrity. Somebody on some dance floor in the world is going to be dancing to the beat. The beats and the dance floor has the ultimate integrity.”