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Chris Rich is a psychedelic trance producer from the South – West of England, and is now a happy member of the Bom Shanka Music family Chris' sound makes a great energy on the dance-floor, big rolling bass-lines mixed with twisted atmosphere and leads, seamlessly combining the elements of night and day.
Chris now works in several positions in the music industry from artist(s)/label management/event organisation.
Born in 1988 in the coastal city of Plymouth, Chris grew up in a world filled with music, his father Martin - always a keen musician and an experienced listener, encouraged him to play the guitar, and in doing this he became fluent in music. His Father also fed his passion for more abstract genres of music from an early age.
From the ages of 13 - 16 Chris played lead guitar in varied bands in his local city of Plymouth, mainly with his then musical partner Sam Stephens, experimenting with different styles of Punk and Rock music.
In 2004 at the age of 17 Chris left school and studied Music Technology for 2 years at Deep Blue Sound, learning how to use Cubase, Pro – Tools, Nuendo, Logic and reason, as well as focusing on sound engineering for live bands and recording artists, it is here that he met Oopart, a local producer and profound psychedelic explorer, who introduced him to Psychedelic trance and the party scene and helped him in the early stages of his trance music production.
Later this year oopart also introduced Chris to dj's such as Gacid and Joe the Boptist, who's performances inspired Chris to learn how to mix.
In 2007 Chris met Ellis Thomas (Glitchy Tonic) in Plymouth, Ellis, already a keen D.J and producer, had heard Chris' music online and the two instantly became very good friends. Ellis taught Chris how to use Cdj's and the pair started producing their own music together and became a familiar and popular act on the local trance scene together, and each one as a solo performance.
In 2009, Chris met Babak (Akasha). Babak came to the city from London and after hearing Chris' music insisted that he play in the squat party scene.
Chris visited london in 2010 and played his first squat party. He met with Hunter, an experienced producer and live act on the squat scene, and learnt the basics of ableton live and built his set, later he performed it to an eager 700 person crowd and the set was a success.
Chris' first release was "The Domino Effect" on Wonk"Ay Records in 2009
Chris released his first E.p “Oxytocin” in 2009 on D-A-R-K records.
In 2010 Chris Signed to Bom Shanka Music, and released his first track, “Chunky Pixie” on Djane Nuky's compilation “Bloodlines” in march 2011.
This track marked the start of Chris' new and more refined style of psytrance Production.
In 2012 Chris released his E.p “Outside In” on Bom Shanka Music, three tracks of psychedelic trance, which was a massive success and has become a popular choice amongst D.j's around the globe.
Chris also has four other production aliases, Dataura, Madoxx and also Picatrix (with Kris Thomas from Loose Connection) as well as the new Shanti Pirates project with Jon Day.
In 2012 Chris (as Dataura) also founded the record label Digital Mind, which is focused around slower styles of psychedelic dance music such as progressive and minimal.
In 2012 Chris also started playing his live act(s) in europe and other countries around the world, and has started becoming a popular act on the world wide psychedelic scene.
in 2013 Chris started a new psytrance project called "Shanti Pirates" alongside his friend, and also very talented producer Jon Day, which has also already received a popular response from the public.
In 2013 Chris is booked to play at Ozora, Transahara, Hadra, Modem and Freqs of nature festivals, as well as many other smaller parties world wide.