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Celestial Recordings came about because of two people’s passion and vision to develop a new era in dance music branding. Celestial is the brainchild of Jim Shaft Ryan the creator of the legendary dance music brands Miss Moneypenny’s and Chuff Chuff brands and Steve Kelley a respected DJ who has toured in the UK and Internationally with the likes of God’s Kitchen, Cream and Gatecrasher, who have joined forces to create a 360 degree brand dance music experience.
Initially the brands development has come about as a result of releasing music. With a weekly release schedule from July 2010 the brand has accumulated considerable presence on all the major download sites and airplay on stations such as Ministry of Sound Radio and Proton Radio, as well reviews in iDJ Magazine. The label’s focus is the development of upcoming international producers. This approach has quickly given the brand an instant global recognition.
The ongoing musical strategy is to utilise its international artists to assist and promote Celestial events in their territories so that the brands appeal will develop a wider audience, creating a market place for Celestial branded compilation albums. The first of these events will be taking place in 2011.
The events will encompass the glamour and attention to production detail from both a visual and aural perspective that has already been achieved with Miss Moneypennys and Chuff Chuff parties. But Celestial will add the extra dimension of spiritual emancipation so that the overall experience of the events will be out of this world experience.
The final part of the strategy is the development of a merchandise range that will capture the brands ideals of quality with a distinct ethereal feel.