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China and the rise of the BRICS (part 1) (CIBAM/WPP Distinguished Lecture & Panel)

CambridgeJBS on February 23, 2012 11:47

Business Education
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    CIBAM/WPP Distinguished Lecture & Panel

    Cambridge Judge Business School's Centre for International Business & Management (CIBAM) and WPP held a Distinguished Lecture and Panel on 'China and the Rise of the BRICs', bringing together leading academics, businesspeople and analysts to discuss the strengths and weaknesses of the four emerging economies - Brazil, Russia, India and China - and to consider how the West can best compete or engage with them. They also launched WPP's 'Brandz Top 50 Most Valuable Chinese Brands' whose collective worth is 280 billion dollars!

    Release date: Apr 20, 2011

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