Stats for this track
This week TMI explores the world of pseudonyms. Carmela Ciuraru talks about some of the authors she profiles in her book Nom de Plume, Dan Sinker tells us about @MayorEmanuel the fake twitter pseudonym he created for Rahm Emanuel, Andy Carvin, Jillian York and Meg Worley weigh in on #nymwars. And Artist Chris Collins attempts to learn the story behind the handle Tyepilot. PLUS TMI's special corespondent takes us inside the top secret world of rebranding.