PSEUDONYMS

This week TMI explores the world of pseudonyms. Carmela Ciuraru talks about some of the authors she profiles in her book Nom de Plume, Dan Sinker tells us about @MayorEmanuel the fake twitter pseudonym he created for Rahm Emanuel, Andy Carvin, Jillian York and Meg Worley weigh in on #nymwars. And Artist Chris Collins attempts to learn the story behind the handle Tyepilot. PLUS TMI's special corespondent takes us inside the top secret world of rebranding.