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‘What do the students want?’ is a panel debate which draws on four major studies of students' attitudes when choosing where to pursue their education. The studies have focused on students' behaviour over time and across continents, aiming to capture the dynamic nature of the student decision making processes over time. A common theme is the increasing role of targeted marketing if a university is to be successful in international student recruitment. This session offers a unique opportunity to find out the latest trends in students’ behaviour when deciding where and when to pursue their studies.
Featuring: William Archer, Director, i-graduate, UK; Rachel Fletcher, Director, Enrolment Management Services, Hobsons PLC, UK; Jazreel Goh, Director Education Marketing, British Council China; Rebecca Loades, Associate Director, Graduate Management Admission Council, UK; Jonathan Pratt, Marketing Director, StudyLink, Australia; Hanneke Teekens, Director of Communications, Nuffic, Netherlands