Moderator Scott Kirsner (author of Friends, Fans & Followers, blogger for CinemaTech) discuss the keys to building an audience through social networking with several promotion-savvy veterans of the film industry; Chris Holland (Director of Festival Operations at B-Side, author of Film Festival Secrets), Sean Flynn (producer and cinematographer at Principle Pictures), and Brian Chirls (chirls.com, director of outreach and promotion for FOUR EYED MONSTERS).