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Client Type: Radio Station
Work Type: Radio Imaging / Rebranding
Being the only radio station in the Serbian radio market specialized in sport, Sport FM wanted more. They wanted to attract every potential listener on the market, the idea was to share their message using stronger and more assertive imaging.
Thus we created a package that included 10 identification jingles carrying a musical logo, running through the entire package. In addition to the basic 10 IDs, jingles packages were complemented by five sweepers.
Dejan Deheljan, Sport FM’s station manager, had this to say:
“We are overwhelmed with the package! Now with our new music playlist we sound completely different, or more precisely: the way we expected. Following our concepts for the future, BreezeBox fully modernized our production approach to programming.”