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Client Type: Radio Station - News/Talk Format
Work Type: Radio Imaging / Branding
Radio Novosti is a station with a long tradition. Being a part of the news plublishing giant "Novosti" radio department is focused on news/talk format. Radio Novosti thus brings some of the most popular interviews in the region, news on every hour, and lot of community subjects important for the capital city.
News department is dedicated to bring "the news in style", so for their new news theme they wanted a combination of orchestral feeling blended with today's best rhythmical imaging elements.
Therefore, we've offered "best of both worlds", a theme that will hold the listeners glued to the radio while giving news presenters huge freedom of expression.