In 1 Set
- 9 Tracks, 3.11.27
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In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, and discussed how brands can use shopper insights to their advantage. All of this seems fine and good for the Consumer Packaged Goods (CPG) world, but in this episode, Chris and Brian discuss the relevance of shopper marketing beyond that including the automotive and financial services categories.