Since 2003, Big Shot’s mission is to inform its trendsetting,multicultural audience about the burgeoning sub-cultures within the global urban underground — music, DJs, clubs, art, fashion, and new media — that exist just below the mainstream’s radar. Big Shot isn’t afraid to ask tough questions in our lifestyle features or offer a strong opinion in our in-depth music, DVD and video game review section. In each issue, we spread the word from the street with attitude and a firm tongue in our collective cheek. A Big Shot is the leader in his pack. Who wants to be a Big Shot? Everyone, of course.