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Ahead of our very special Half-Year Music Blog Zeitgeist in collaboration with Hype Machine we caught up with Ed Sholl - one of the main men behind Australian independent music label Future Classic whose music always seem to get lapped up by blogs across the world.
In the past year they've released tracks from the likes of Flight Facilities, Mitzi and Jagwar Ma - and in fact a couple of weeks ago their artists, Flume and Hayden James, occupied the top two spots in Hype Machine's 'popular chart' - in other words they were the two most loved songs at that moment in the world in the eyes of bloggers and visitors to Hype Machine.
He told us how as a label they work with blogs, and the significance they hold in the modern music industry.
Remember, this Sunday we will be exclusively counting down the 20-most blogged artists in the world of 2013 from 6pm - and you can find more information and listen here - http://www.bbc.co.uk/programmes/b036kzjp.