Where & Why?
Bass Breaks & Beats is a South African-based house music operation that deals in the deepest beats and that dynamically executes creative musical concepts, exciting collaborations and astute compilations.
How?
The names on Bass Breaks & Beats’ books represent the most cutting-edge protagonists on the South African dance music scene. The label has already propelled Liquideep into the limelight with the magical tune “Fairytale” and the subsequent smash album, ‘Fabrics Of The Heart’, and now they’re backing the likes of C.9ine, Deep Xpressions and Dj Thobs to make the same kind of impact. BBB’s roster is garnering massive respect, both within SA and beyond its borders.
What?
Bass Breaks & Beats is about more than releasing great records though: it’s a concern interested in interacting with the broader music business – a company interested in making strategic, structured and beneficial partnerships. More importantly, it is engaging on a real level with the people who drive the business: the folks moving their bodies to the beat every weekend.
Who?
A burgeoning enterprise in a sometimes over-saturated market, Bass Breaks & Beats is setting the bar for South African house music extremely high. With half-a-dozen gems on the shelves already and more golden releases in the pipeline, it is becoming a serious powerhouse.
After teaming up with House Afrika on the Platinum-selling 4-CD ‘Sessions’ set, the fledgling label scored two SAMA nominations: for Best Urban Dance Album (Liquideep’s ‘Oscillations’ mix from that release), and Record of the Year (Liquideep’s “Fairytale”).
More accolades soon followed: after “Fairytale” was play listed on every major station in SA and played on any dancefloor worth its salt, it received a SAMA nomination for Song Of The Year, and won a Channel O Music Video Award in 2010 for ‘Most Gifted Dance Video’.
Liquideep’s ‘Fabrics of the Heart’ album also sold Platinum (40 000+ units) and garnered masses of critical acclaim and award nominations, with Metro FM bestowing two nominations on the duo (for Best Group and Best Urban Dance) and MTV Base putting them in line for a MAMA for Song Of The Year for “Fairytale”.
BBB’s success is not limited to the divine Liquideep duo though: 2010 was a bumper year for the label, with key releases coming from DJ Thobs, a dynamite dancefloor lady (and another contributor to the massive ‘Sessions’), whose third mix CD was one of the smoothest and savviest selections of the year; and C.9ine, who followed up their smash single “Heaven Is Here” and their ‘Dancing On Keys’ mix for ‘Sessions’ with an amazingly classy album titled ‘Sound Garden’. It is, without doubt, one of the most auspicious debuts from a South African act ever.
Added to that there is material in the works from the likes of Deep XPressions, whose smashing set on ‘Sessions’ was complemented by another juicy “journey by DJ” on House Afrika’s Peng label showcase, ‘House Afrika Grooves’; their current release titled “Remedy Grooves’ is already setting SA dancefloors on fire!!!
The future for Bass Breaks & Beats certainly looks bright.
Artists:
• C.9ine
• Bah Samba (UK)
• Vick Lavender (USA)
• Nomarema
• Miranda Mokhele
• T - Solo
DJs:
• Thobs
• Boipelo
• Deep XPressions (aka BK & K-SO)
• Mtoffy
• SkinDeep
