Gadi Mizrahi - Bio
Since he first hit the scene in 2001, Gadi Mizrahi has been one of New York's most essential new artists. As half of the duo Wolf + Lamb, he transformed Brooklyn's underground party scene, releasing modern house records by local acts and throwing legendary parties at The Marcy Hotel. As a producer, his deviously playful style of house has proved as infectious abroad as it is at home, earning him international praise and gigs at clubs like Fabric, Watergate and Club Der Visionaire. And as a seasoned underground DJ, his subtle finesse and sense of groove makes the party get deeper, weirder and way more sexy.
Sometime around the turn of the millennium, Gadi met Zev Eisenberg at a party, and Wolf + Lamb was born almost immediately. Their methods were DIY right from the start: instead of sending demos to labels who didn't fit their sound, they founded Wolf + Lamb Music and released their own tracks digitally. Rather than playing boring gigs in Manhattan to make a buck, they leased a loft in Williamsburg and turned it into The Marcy Hotel, now one of NYC's most notorious venues, with parties that regularly run past noon the next day. In the beginning, most of W+L's artists were young and inexperienced, but Gadi coached them personally, pushing them until their tracks were strong enough to be released. By the end of 2009, Wolf + Lamb had put out almost 70 records, received accolades from Mixmag, Groove and countless blogs, and been named #3 label of the year by Resident Advisor.
Wolf + Lamb continued to grow over the course of 2010, and so did Gadi himself. In June, he and Zev released their debut album, Love Someone, which made Mix Mag's album of the month and landed the pair on the cover of DJ Mag. From there, Gadi spearheaded The Wolf + Lamb Experience, a tour that hit some of house and techno's most important hubs (Detroit, Chicago, New York, London, Berlin) with a full cast of W+L characters in tow, including Soul Clap, Deniz Kurtel, Nico Jaar and No Regular Play. The label's profile was steadily on the rise, but Gadi didn't let himself rest, instead he launched a new vinyl-only imprint, Double Standard Records, and released an armful of 12-inches by himself, Soul Clap and former Beirut trumpet player Greg Paulus. As he spends the summer on a solo tour of Europe, he has the best of both worlds: a front man for house music's most well-loved rat pack, but with total independence to pursue his own ideas. He still has the easy demeanor of a party DJ from Brooklyn, but by now, Gadi Mizrahi is a global trendsetter.
Double Standard Records
Established in 2010 by Gadi Mizrahi, also known as Baby Prince, Double Standard is an off-shoot of the illustrious and ground-breaking Wolf + Lamb imprint, and has become a second home for the movement’s future-facing brand of funked up deep house jams after the daddy imprint spawned a whole new generation of slower grooves for an alternative kind of dancefloor burn. Like a devoted father, the label is proudly immersed in a family of artists, watching them evolve to produce some of the most distinctively deep and seductively funky music around.
Down to Gadi's precise and passionate A & R skills, and the tight knit support of close compatriots such as partner in Wolf + Lamb, Zev, the label crops the cream of raw talent that comprises the Marcy All-Stars collective named after the Brooklyn hotel/club/creative hub where it all began. With releases spanning the phenomenal funk of Soul Clap, the avant-electronica of Nicolas Jaar, and exquisite skill of Greg Paulus and Deniz Kurtel as well as Benoit & Sergio, Slow Hands, Double Hill and the burning talent of Voices Of Black, Tanner Ross and Gadi Mizrahi himself, the label has always been unafraid to experiment with raw deep sounds
An extension of Wolf + Lamb, famously fusing electronic funk with R&B, techno and even hip-hop influences, Double Standard releases still retain an identity of their own - original and diverse, encompassing a range of moods and atmospheres and flirting between deep bass outer space music and smokey laid-back grooves. The Double Standard back catalogue depicts a label with a crystal clear artistic vision without boundaries and clearly always on the quest for your next favourite record.