"I had an epiphany today. I was in Storm, a cool store in Copenhagen, and I checked into Foursquare. In the result screen of that checkin, I saw a tip that there was another design store right around the corner called Hay. And that my friend Naveen had recommended Hay on his Copenhagen list."
Content from Fred Wilson's blog, avc.com, used under Creative Commons License. Fred Wilson is a VC and principal of Union Square Ventures. Originally posted on June 19, 2012.