Much to the chagrin of young midwestern songwriter Archie Powell, the appeal of genuine, high quality American song craft has apparently fallen by the wayside in recent years. With an emphasis instead placed upon ironic chique, chincey underground appeal, or some forced desire to innovate upon an art form that may have reached its limits of expansion and deconstruction, he can’t help but feel a little out of sorts with the whole situation.

“I’m just not particularly concerned with any of that. I am of the belief that what people really enjoy, what really stands the test of time, are well-written songs that folks can remember two minutes after the damn thing ends and your lunch break is over.”

If the debut release from Archie Powell & The Exports (the “Loose Change EP”) is any indication, it is clear to any listener that these boys are staunch supporters of the aforementioned notion, dispensing with the bullshit and delivering the goods with a suite of smart, punchy compositions that present visions of like-minded elder statesmen such as Tom Petty, Paul Westerberg, and Elvis Costello. This is not an attempt to look cool or cash in on a fad, though it seems as if the world would be a nicer place to live if good songwriting were a hot craze to chase.

These songs sound familiar while retaining their freshness, cool without feeling hip, and personal despite hinging on themes of universal appeal. But don’t take my word for it – listen in, get down, and believe it. This is what people are looking for.