After playing his first record at the early age of 12. It was from that very day onwards he has dedicated his Life to music.
Not just a phase like all the other cool kids in the early 90s, but a life time commitment and musical love affair that has blemished his life ever since.

Working hard as a creative Artist and DJ has been something that never falls short of 100%. Billed along the likes of Sven Vath, Loco Dice, Richie Hawtin, Dyed Soundorom, Ricard Villalobos, Thomas Schumacher etc. The last year alone has seen plays for the likes of Closer, Flawless, Atomic Jam, Cocoon, Minus Tour, MOS, Just Jack, Eclectricity, Desolat Tour, Meganite, The End amongt others.

With a huge passion for warm underground Deep music, its a particular groove that Alex makes his own. Fusing from deep blended house, Latino influences & Dub. Its a certain groove that will have you guessing he has entered the stage. With so many disjointed and tangled sub genres in today’s music, its simply groove based House that rocks the party. Very self critical about his sound and where it’s going. It’s certainly has been forward thinking music that has seen Alex and the last decade tear up some of the world leading festivals, clubs & parties.

Renowned for his desire to change the way people listen to music and introduce new ways of partying. 2004 seen Alex launch with close friends “Flawless Events”. Based mainly in the West Country. Flawless parties have been nothing short of inspirational. It was creation of frustration, as the southwest music scene was on the floor, with nothing new and fresh happening. It was time to make a change. Flawless were born.
Introducing new talent and innovating new music, the last 7 years have seen some amazing parties, showcasing many of the worlds leading pioneers in Techno & House.

With a lot of time and energy spent on keeping the parties fresh. It’s always been Alex’s downfall and that’s allowing more time for the studio and producing. 2011 will be different. Lets hope so..

1995 was the year it all began though; first on the one-time prevalent free party scene then in 1996 in clubs such as MONROSE and THE ECLIPSE (Both now defunct) 1997 started with a 4 year residency at the Infamous club the Monastery, voted 3rd best night in the world. 2001 seen them sadly shut there doors, in which a new life begun.

Part of UK Collective 4PlayDjs. Alex has seen the last 15 years dedicated to House music. His early introduction to production and DJing has helped him mould a sound that will continue to evolve, inspire and move people for a long while yet.

Alexander George
www.myspace.com/djalexandergeorge
alexander george