BOOKINGS: ajmedway@hotmail.com

I am an avid music collector, passionate DJ and occasional artist/producer based in Newcastle-Upon-Tyne, UK. DJ'ing since 1997, I play a wide range of music that is mainly focussed on the deeper shades of House & Techno, pushing sounds from the late 80's when true house and techno originated and tracing through the evolution of these styles to the present day. But I love all kinds of stuff from Nu-Jazz and Broken Beat to IDM and Electro too.

In summer 2013 I set up the Avenue Red (@Avenue Red) imprint to push quality material from a wide plethora of DJ's and artists operating in similar veins of music to me... people who I have particular respect for in terms of their musical output, artistry and dedication to the cause.

I also host the Avenue Red Radio Show, which is broadcast on the 3rd Wednesday of every month,
20:00-22:00 UK time on Deepvibes Radio -

Alec Pritchard   Alec Pritchard, Newcastle, Britain (UK)


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