Atari Teenage Riot release their new single, ‘Blood In My Eyes’, through Digital Hardcore Recordings as a teaser for the band’s forthcoming album, ‘Is This Hyperreal?’.

‘Blood In My Eyes’ features Nic Endo’s lead vocal. She speaks out for the multitude of women who have become the victims of human trafficking, their sexuality exploited for financial gain right under the gaze of the ineffectual governments of the self-proclaimed civilised west. Nic, wholly in tune with her trademark Japanese face-paint depicting "Resistance," makes her point in the inimitable Atari way.

‘Blood In My Eyes’ is a riveting electronic punk rock diatribe, paying homage to the feminine retributive subtexts espoused by cult films like ‘Kill Bill’ and heavily censored French art-house offering, ‘Baise-Moi.’

Nic expounds a cautionary tale, alerting us that all who stand by and do nothing share the guilt.

With its straight-forward throbbing 909 drum machine patterns, massive guitar riffs, ear-splitting adrenaline rushes of noise and powerful female vocals, ‘Blood In My Eyes’ charges down an unswerving path determined to confront the future head on.

For more info please go to http://www.atari-teenage-riot.com
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“Blood In My Eyes” Background:

Human trafficking is a lucrative industry. It is now the fastest growing criminal industry in the world. Globally, it is tied with the illegal arms trade, as the second largest criminal activity, following the drug trade. Human trafficking usually affects women and children.

The International Labour Organisation estimates that at least 2.4 million people are trafficked for the purpose of forced labour around the world, nearly half, or 43 per cent, specifically for sexual exploitation, 32 per cent for labour exploitation and 25 per cent for a mixture of both. Half the victims of trafficking are under 18.

Profits generated from the world’s 1.1m persons trafficked into forced labour are estimated by the ILO at US$3.8bn. The profits are by far the highest in industrialised countries (US$2.2bn altogether). In the other regions, profits vary between US$40m in Sub-Saharan Africa and US$776m in Latin America.

The Council of Europe states: "People trafficking has reached epidemic proportions over the past decade, with a global annual market of about $42.5 billion.”

Some might argue about the exact numbers of the statistics, but nobody can deny that this is one of the major problems of our time. 

Human trafficking is an issue most musicians would rather leave untouched. In popular music it's considered cool to present yourself with the accoutrements of modern life like expensive cars, bling, champagne etc. Basically everything that makes people feel envy and adulation towards the artists who try to portray an image of being ‘successful’, while the music industry is close to collapse - but that's another song on to be addressed on ATR's new album.

The invisible message is: "Don't think – Consume!" 

We find this more and more sickening while the facts about human trafficking are out there. Of course it is a complex issue and ATR is far from preaching conservative morals.

NOTE: Atari Teenage Riot London show upgraded to new venue! ticketlink: http://www.ticketmaster.co.uk/event/1F00467DFD0EA368?artistid=1023595&majorcatid=10001&minorcatid=60
Released by: Digital Hardcore Recordings / DIM MAK Records
Release date: Apr 4, 2011
ISRC: GB-BXA-11-01181