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With an outstanding and innovative, as well as eccentric and melodic style, Alaa has managed to get recognition from some of the greatest names in the industry. This has contributed to making Alaa a strong and widely recognized producer. Much has happened the last few years and it looks like 2011 could be his big breakthrough.

Alaa’s single “Keep Believing” climbed up to top 20 on The Swedish Dance Chart during spring/summer 2011. His latest single “Vies”, produced together with Andrew Dee, has been played by world number one David Guetta, world number two Armin van Buuren and Norman Doray.
His success has also given him opportunities to work with some of the greatest names in the industry, and he will soon be releasing his own remix of Adrian Lux latest single “Alive”.

As founder of the label Nellie Records (now part of TopDJ Music) Alaa has gained a respected and well deserved name.