ADDICTIVE TV BIOGRAPHY
In their work, Addictive TV delve deeply into movies and videos hunting for sounds and images to sample, creating dance music that fuses everything from fidget and electro to drum ‘n’ bass and rock. Borrowing from hip-hop’s cut ‘n’ paste methodology, as British newspaper The Guardian put it, “Addictive TV continue to take hip-hop's scratch philosophy into the cyberpunk age". They create their music by keeping the audio and video samples together, so their fans get to see more than just a DJ, more than just graphics or visuals; they get to experience music in a genuinely unique way. Everything from the World Cup to Star Trek gets remixed. It’s entertainment Jim, but not as we know it!
Addictive TV’s line-up is now founder Graham Daniels and mash-up guru Mark Vidler, aka Go Home Productions. The pair met in 2005, through EMI, working together on Mark’s album track Rapture Riders, mixing Blondie (Rapture) with The Doors (Riders on the Storm).
On the directing and sound design front, Addictive TV have created commercials and video installations for the likes of Adidas, EA Games and Red Bull. Hollywood studios including Paramount, Universal and 20th Century Fox, have all used their movie mashing talents to create alternative trailers for films including Iron Man, Fast & Furious and Danny Boyle’s Oscar winning Slumdog Millionaire.