RadioMilwaukee is a new approach and music mix that doesn't exist anywhere else in radio. It's hand-built, designed for Milwaukee and we think it can welcome a lot of folks into the world of non-commercial radio. Every day, you'll hear the ideas, aspirations and opinions of people who care about their community and are doing something to make it better.

We're here for the folks who know the radio doesn't have to be just more of what we already know. We're here for the folks who know the radio is able to connect us and kick off meaningful conversations about our lives and culture, but see that, lately, it hasn't made much of an effort.

Our eventual goal is simple: we want 100% of our audience to participate in the RadioMilwaukee-making process. Yeah. It's completely unrealistic and presumptuous, but we're like that. Hit the comments on the blogs, tell us about someone doing an amazing thing in the neighborhood, hip us to your favorite artist. Tell us where we're not meeting your needs and tell us how we can fix it. Become a financial supporter, even!