S03 E10 - Intel Inside or 'Shoulda got a Snapdragon'?

In the final episode of series 3 pause (briefly) to celebrate and then talk about Qualcomm's Uplinq event and the rise of the 'chipset brand'. Does it matter if a device has 'Intel Inside' or a 'Snapdragon'?

For listeners struggling with British slang at the beginning:

'Pop' = Soda
'Sweeties' = Confectionary