SoundCloud 101

“SoundCloud has been extremely helpful in the promotion for Exit Festival where we have been using various features such as embeds for websites and social networks and artist showcases, interviews using the record function, audio hosting and download capabilities for the EXIT label, remix competitions and battle of the band contests, interactive groups, fan recording, you name it!” - Bojan Boskovic CEO, EXIT Festival

Before You Start

Promoting your event couldn’t be easier with a range of features from SoundCloud.

Allow potential performers to share their audio with you quickly and easily using our accessible Dropbox feature, capture highlights from your event using our Record Button, share your audio content through interactive SoundCloud groups and use one of our customisable players to showcase your performers across all your social networks.

Showcase Your Audio

Showcase the sounds of your festival or event with our range of widgets...

Green Man Festival are featuring the SoundCloud Stratus player on their website to showcase the artists performing alongside a social icon linking back to their SoundCloud profile where fans can check out all of the content from the festival!
St Jeromes Laneway Festival in Australia took their audio showcasing one step further and built this beautiful custom player for their website, pulling their streams directly from SoundCloud!

Receiving Audio

Other than using a SoundCloud Group to receive public audio for your event, the Dropbox feature on SoundCloud is a great way to deal with demo submissions from potential event performers.

Now you can centralise and organise all your demo submissions without any need for extra storage space as there is no limit to the amount of sounds you can have in your Dropbox. You can also stream all submissions straight from our new Desktop App.

Contests

For those with a competitive edge, throw a contest or two into the mix. Got a bunch of slots to fill across your stages? Fancy giving unsigned artists some exposure? Why not run a battle of the bands contest using a SoundCloud Dropbox or try out our Competition App for contests like this producer contest from Dimensions Festival.

Social Audio

Using the Record Button within the SoundCloud mobile Apps at your event means you can record interviews, excerpts from performances and snippets of audio from the crowd which can then be posted exclusively on your website and pushed out immediately to your social networks, have a listen to this great audio invite from Stevie Wonder which he recorded for Bestival!



Outlook Festival invited their launch party promoters to leave audio invites on this interactive sound map and last year Edinburgh Fringe teamed up with BBC Radio 1 Time Out to record audio over the duration of the event, including interviews with comedians, street performers, bands, poets and more. They too set up an interactive sound map so that they could share the recorded audio online!
We also have a range of experimental apps which can be developed to pull in your event audio in unique and exciting ways, take a look at this example from La Linea, the London based Latin music festival which takes place in venues across Central London each April. This year, they’ve made use of our Storywheel app to give you an eight minute insight into the history of Latin Music in London!