“SoundCloud has been extremely helpful in the promotion for Exit Festival where we have been using various features such as embeds for websites and social networks and artist showcases, interviews using the record function, audio hosting and download capabilities for the EXIT label, remix competitions and battle of the band contests, interactive groups, fan recording, you name it!” - Bojan Boskovic CEO, EXIT Festival

Before You Start

Promoting your event couldn’t be easier with a range of features from SoundCloud.

Allow potential performers to share their audio with you quickly and easily using our accessible Dropbox feature, capture highlights from your event using our Record Button, share your audio content though interactive SoundCloud groups and use one of our customisable players to showcase your performers across all your social networks.

Showcase Your Audio

Check out these examples of the different widgets/players we offer to showcase your audio with...

Swn Festival are featuring the SoundCloud Stratus player on their website along with great looking artwork players showcasing audio from each artist and a group player which can be shared with press and embedded into Facebook.

Les Eurockeennes are using our subtle minimalist players to give fans a taster of what the festival will bring!

Cheltenham Festivals are using SoundCloud players all over their website to showcase recorded interviews from a range of personalities at the Cheltenham Science Festival, including professor Brian Cox!

Receiving Audio

Other than using a SoundCloud Group to receive public audio for your event, the Dropbox feature on SoundCloud is a great way to deal with demo submissions from potential event performers.

Now you can centralise and organise all your demo submissions without any need for extra storage space as there is no limit to the amount of sounds you can have in your Dropbox. You can also stream all submissions straight from our new Desktop App.

Contests

For those with a competitive edge, throw a contest or two into the mix. Got a bunch of slots to fill across your stages? Fancy giving unsigned artists some exposure? Why not run a battle of the bands contest using a SoundCloud Dropbox or custom App for submissions like MacMillan’s Big Mix Festival.

Camden Crawl recently ran a contest where the public were asked to submit audio recordings of their best journalistic style, the winners were awarded AAA passes for the event to go around and interview their favourite bands and artists using the SoundCloud Record function! You can check out an example recording here.

Social Audio

Using the Record Button within the SoundCloud mobile Apps at your event means you can record interviews, excerpts from performances and snippets of audio from the crowd which can then be posted exclusively on your website and pushed out immediately to your social networks.

We also have a range of social apps which can be developed to pull in your event audio in unique and exciting ways.

This year Edinburgh Fringe recruited Sound Ambassadors to record audio over the duration of the event, including interviews with comedians, street performers, bands, poets and more. They set up an interactive sound map so that they could share the recorded audio online, every recording that is tagged in Edinburgh via the SoundCloud iPhone and Android apps with the word 'Fringe' included appears on the Sounds of Fringe map.

NAMM also ran a similar social audio project where audio clips which included the word NAMM in the title or description were then aggregated by this Sounds of NAMM widget.


If you have any archived audio from previous events such as interviews and live performances, you can upload this audio content on to a SoundCloud group page which you can then push out across your social networks. For example, San Fransisco Music Tech have uploaded some of their best recorded highlights which you can check out in the player below.



You could even enlist a journalist to head up the recording for you, check out this interview Rock Sound Magazine did with Sonisphere Festival organiser Stuart Galbraith, and check out the following interviews and recordings using the SoundCloud Record function at Glastonbury as part of their Greenpeace/The Cowshed Studio feature.